Leukaemia & Blood Foundation 2007 Annual Report

Services provided

• Writing
• Editing
• Design advice
• Proofreading

Company

The LBF, (Leukaemia & Blood Foundation, now Leukaemia & Blood Cancer New Zealand), supports patients and their families living with leukaemia, lymphoma, myeloma and related blood conditions.

Brief

My brief was to create an annual report that reflected the warmth and informality of the organization… but also projected hope. To achieve that, we ensured the design and colours were upbeat, sought help from the LBF family (photos throughout are of patients, staff and friends), carefully chose the stories featured, and highlighted new treatment developments.